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Conversion Optimization Experts

Stop Losing Sales to Checkout Friction

We identify and eliminate every barrier that stops your customers from completing a purchase. Science-backed UX that turns browsers into buyers.

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69%
Average Cart Abandonment
+35%
Avg. Conversion Lift
$260B
Lost Annually to Poor UX
Checkout Conversion Funnel 100% — Site Visitors (10,000) 72% — Product Page Views (7,200) 48% — Add to Cart (4,800) 28% — Checkout Started (2,800) 12% — Purchased (1,200) −28% −24% −20% −16%

Why Customers Abandon at Checkout

These are the six most damaging UX failures costing e-commerce businesses billions every year.

Forced Account Creation

Making users register before buying is the #1 checkout killer. 34% of shoppers will abandon when forced to create an account.

34% Abandonment

Unexpected Costs at Checkout

Surprise shipping fees, taxes, or service charges added at the final step cause 49% of shoppers to immediately abandon.

49% Abandonment

Limited Payment Options

If your preferred payment method isn't available, 7% of customers will leave. Offering more options dramatically reduces this.

7% Abandonment

Slow & Complex Forms

Long address forms with 20+ fields, poor autofill support, and confusing validation errors kill mobile conversions.

High Impact

Lack of Trust Signals

Missing SSL badges, no return policy, absent reviews at checkout — customers won't share payment info without trust cues.

High Impact

Poor Mobile Experience

With 58% of purchases starting on mobile, a non-optimized checkout flow causes significant drop-off on small screens.

58% Mobile Traffic

A Systematic Method for Friction Removal

We follow a data-driven process to identify, prioritize, and eliminate every point of resistance in your checkout flow.

01

Funnel Audit & Heatmap Analysis

We map every click, scroll, and rage-click to find exactly where users are getting confused or frustrated.

02

Friction Scoring & Prioritization

Each friction point is scored by impact and implementation effort, so you fix what matters most first.

03

A/B Test Design & Implementation

We design and ship experiments against each friction point, measuring real conversion impact with statistical confidence.

04

Ongoing Optimization Loop

Conversion optimization is never done. We continuously monitor, test, and improve your checkout experience.

Learn Our Process →
CRO Process AUDIT & ANALYZE SCORE & PRIORITIZE TEST & ITERATE OPTIMIZE & GROW
+35%
Average Conversion Lift
Across all client projects in 2025
200+
A/B Tests Run
Data-backed experiments
$8.4M
Revenue Recovered
From previously abandoned carts
98%
Client Satisfaction
Based on post-project surveys

What Our Clients Say

★★★★★

"CheckoutUX identified 14 friction points we had never noticed. Within 60 days, our checkout conversion rate jumped from 2.1% to 3.4%. That's life-changing revenue."

Sarah Chen Head of Growth, NordStyle
★★★★★

"The guest checkout implementation alone saved us thousands of abandoned orders per month. Their process is methodical, fast, and proven."

Marcus Webb CEO, BaseCamp Supply Co.
★★★★★

"We saw a 28% drop in cart abandonment within the first month. The ROI on this engagement was 14x. I recommend CheckoutUX to every e-commerce founder I know."

Yuki Tanaka E-Commerce Director, Mujikin

Ready to Fix Your Checkout?

Book a free 30-minute UX audit and discover exactly where your checkout is losing revenue — no obligations.

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