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Case Studies

Real Results from Real Stores

Six detailed case studies showing how we identified friction, ran experiments, and delivered measurable revenue growth for our clients.

+35%
Average CVR Lift
$8.4M
Revenue Recovered
−28%
Abandonment Reduction
200+
A/B Tests Shipped
14x
Avg. ROI on Engagement
Fashion

NordStyle: Guest Checkout Drove +62% Conversion

The Problem: NordStyle required account creation before purchase. Heatmap data showed 41% of mobile users abandoned immediately upon seeing the registration screen.

+62%
Checkout Conversion
−41%
Abandonment
$1.2M
Additional Revenue/yr

Key Changes Made

Implemented guest checkout as the primary option with social login secondary
Moved account creation to post-purchase confirmation page
Added Apple Pay and Google Pay for one-tap mobile checkout
Reduced form fields from 18 to 8 with address autocomplete
Checkout Conversion Rate 2.1% Before 3.4% After +62% ↑ NordStyle · Fashion · A/B Test (n=24,000)
Electronics

TechBase: Transparent Pricing Saved $900K in Abandoned Revenue

The Problem: TechBase showed shipping costs only at the final payment step. Session recordings showed 49% of users added items to cart but left when they saw the $14.99 shipping fee at checkout.

+44%
Cart Completion
$900K
Recovered Revenue
+29%
AOV Increase

Key Changes Made

Displayed full shipping cost on product pages based on user's location
Added free shipping threshold progress bar in cart (spend $X more for free shipping)
Created shipping calculator widget on product pages
Introduced free shipping for all orders over $75 (funded by AOV lift)
Funnel Drop-off Reduction BEFORE 100% Visit 68% Cart 21% →$ 9% Buy AFTER 100% Visit 71% Cart 42% →$ 13% Buy Purchase rate: 9% → 13% (+44%) TechBase · Electronics · 60-day A/B Test
Home & Living

Mujikin: Mobile Checkout Redesign Doubled Revenue

The Problem: 62% of Mujikin's traffic was mobile, but only 8% of conversions came from mobile. Session recordings showed massive form abandonment — 24+ fields, no autocomplete, tiny tap targets.

+108%
Mobile CVR
+52%
Overall Revenue
8→17%
Mobile Conv. Rate

Key Changes Made

Complete mobile-first redesign of checkout flow
Reduced form from 24 fields to 9 with smart autocomplete
Added Apple Pay and Google Pay as primary mobile CTAs
Increased tap target sizes to 48px minimum across all buttons
Implemented sticky checkout button at bottom of mobile viewport
Mobile vs Desktop Conversion MOBILE 8% Before 17% After DESKTOP 16% Before 19% After Mujikin · Home & Living · 90-day test
Health & Beauty

GlowLab: Trust Signals Lifted Conversion by 38%

The Problem: GlowLab was a newer brand with no brand recognition. Survey data revealed 34% of users who abandoned cited "not sure if this site is safe" as their reason.

+38%
Checkout Conversion
+22%
First-Time Buyers
$640K
Added Annual Revenue

Key Changes Made

Added SSL badge, PCI compliance badge to payment page
Placed verified customer reviews directly on checkout page
Added "30-day money-back guarantee" banner above checkout CTA
Displayed press mentions (Forbes, Vogue) in the checkout header
Added live customer count: "4,231 customers purchased this week"
Trust Signal Impact by Type SSL Badge +5% Reviews at Checkout +15% Money-Back Guarantee +10% Press Logos +7% Social Count +4%

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