Actionable guides, research breakdowns, and expert opinions on reducing friction and increasing e-commerce conversion rates.
We audited 500 e-commerce checkout flows across 12 industries and identified the 8 most common UX failures. This is the most comprehensive checkout research we've ever published.
Read Full Report →A deep dive into the specific UX failures causing mobile cart abandonment, with annotated screenshots and specific fixes for each issue.
Five high-impact experiments you can set up this week to meaningfully improve your checkout conversion rate, with expected lift ranges for each.
Step-by-step guide to implementing express checkout options on any platform, including Shopify, WooCommerce, and custom builds.
A practical framework for auditing and pruning your checkout form while keeping all the information your business actually needs.
New research on how different trust badges are perceived by shoppers in 2026 — and which ones are worth displaying (and which to skip).
We ran 12 A/B tests on progress bars across different store types. Here's what we found — and it's not as simple as "add a progress bar."
22,400 reads · March 2026
18,700 reads · February 2026
16,200 reads · January 2026
14,900 reads · April 2026
Reading is great. But having our team audit and optimize your checkout directly delivers results 10x faster.